Research is a vital addition to any B2B and B2C marketing toolkit. Successful companies are developing their business strategy – with the aid of data – to make marketing decisions that drive business growth. Market research works because of the importance of making evidence-based decisions. For insight into the importance of customer research, check out our infographic… Research can help you navigate the road ahead and identify the best way forward for your business. We have put together the infographic below demonstrating the power of market research, how you can drive sales by acting on the feedback from customers and the growing trend in the way consumers interact with online surveys.