Accessibility is something society has become accustomed to. Accessibility equals a purchase, plain and simple. Branding design need to be eye catching, but it needs to be easily accessible as well. Distribution of a product naturally increases its accessibility and awareness. Branding designs play a key role in this area, as it becomes associated with a particular product. Value is a word most consumers find important in any buying decision. Online accessibility is very important, and if overlooked, a sale (multiplied by thousands) is lost. If the company attempted to market their product using their own branding design expertise, but the accessibility is not good then they would learn a valuable lesson. The solution is to contact a great design firm such as Lien Design, and have them do the packaging design, and then make sure that the product is accessible from all angles.